We are thrilled to introduce our first client, Aaliytha Stevens, a powerhouse in the marketing and Broadway worlds. As the Marketing Director for the TONY Award® winning musical Hell's Kitchen, Audience Development for the TONY Award® winning MJ the Musical, the founder of marketing firm Ashé Collective and non-profit Essential Development Group, and co-founder of Building CommUnity, Aaliytha is a force to be reckoned with.
Aaliytha’s Journey and Achievements:
Aaliytha has made significant strides in her career, showcasing her expertise in Diversity, Equity, and Inclusion (DEI), operational strategy, marketing, community and audience development. Her contributions have not only elevated the productions she works with but have also set new standards in the entertainment industry.
Our 3-Pillar Strategy for Aaliytha’s Personal Brand:
To help Aaliytha achieve her goals and expand her influence, we developed a comprehensive 3-pillar strategy:
Brand Development: We crafted a unique and compelling brand strategy that highlights Aaliytha’s strengths and vision. This includes designing a brand-new website that reflects her dynamic personality and professional achievements.
Thought Leadership: Our goal is to position Aaliytha as a thought leader in her community and alma mater. By leveraging her expertise in DEI and audience development, we aim to secure her placements as a correspondent on news outlets and talk shows.
Creative Direction: To bring her brand to life, we directed a photoshoot that captures Aaliytha’s essence and professionalism. These visuals play a crucial role in her personal branding and marketing materials.
Looking Ahead:
With this strategy in place, we are confident that Aaliytha will continue to make waves in the entertainment and marketing industries. Her dedication, innovation, and leadership set her apart as a true pioneer.
Stay tuned for more updates on Aaliytha’s journey and our ongoing work together. We are excited to see where this partnership takes her and look forward to sharing more success stories with you.
